Concept & Story
Introduction
It Started as a Pure Play of Form.
Doubts and constraints born from facing graphic design and art daily. "SWING JEWELRY" was created to step away from that and purely enjoy the beauty of forms and the intrigue of materials.
Philosophy
Giving Form to a Fluctuating Identity.
Raw and refined. Minimalism and ornamentation. Masculine and feminine. We intentionally blur the boundaries between these opposing elements, valuing the "sense of self" that oscillates in between.
Rather than adhering to a fixed style, we express the fleeting moment of "SWINGing"—sometimes strongly, sometimes softly—aligning with your mood and sensibility of the moment.
Background
The Music and Culture We Love.
Our inspiration comes from music, pop/sub-culture, and the various cultures that have influenced us. We reconstruct these elements through the perspective of art and design, capturing their atmosphere and vibe.
This free-thinking approach, unbound by convention, is unique to SWING JEWELRY, rooted in our background as graphic designers and artists.
Craftsmanship
Handcrafted from a Small Studio.
SWING JEWELRY is a small brand based in Tokyo and Kanagawa, run primarily by the designer and an assistant.
This intimate scale allows us to offer a warmth not found in mass production and to craft each piece with personal care and responsibility.
We strive to be as flexible as possible with customer requests. If you have any questions or custom ideas, please feel free to reach out to us.
Designer Profile
Tetsuya Fukushima
After building a career as a graphic designer in Japan, Tetsuya moved to the US and the UK to study graphic design and contemporary art, broadening his range of expression.
Around 2015, he began teaching himself jewelry design, leading to the launch of SWING JEWELRY in 2017. He continues to work actively across the fields of art, design, and jewelry.